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Jane
Iredale is the president and founder of Iredale Mineral
Cosmetics. She was the first to supply the aesthetics industry
with a full-line of makeup based on minerals and the first to
see the potential of offering physicians a makeup that was good
for the skin. She has worked with world-renowned plastic
surgeons and dermatologists in the development of her line and
lectures all over the world on its benefits.
Before
she formed her cosmetics company in 1994, Jane Iredale's
background had been in film, theatre and television.
She
started as a casting director working in television commercials
with models like Lauren Hutton, Jaclyn Smith and Cybill Shepherd
and then in film and television with actresses like Susan
Sarandon, Glenn Close, and Sarah Jessica Parker. Among many
others, she worked with Francis Coppola on The Outsiders,
Steven Spielberg on The Color Purple, all major
television networks as well as the BBC.
She then
formed her own production company and produced over fifty
programs for PBS and HBO. Two of her feature films were named by
TV Guide as the best films of their respective years. One was
awarded the coveted George Foster Peabody Award. She also won an
Emmy for a film series on which she was the writer.
When she
moved from film to theatre she was nominated for a Tony Award
for the Broadway musical Wind in the Willows, the show
which brought fame to Vicki Lewis and Nathan Lane.
Throughout her career, she has worked with the best makeup
artists in the field. She has seen at first hand that true
makeup artistry comes not from trying to make a face conform to
the latest fashion trends, but from enhancing the wearer's
natural beauty and, as a result, allowing her personality to
shine.
Her
experience in working with women whose careers depended on a
clear complexion has allowed her to see how skin disorders and
sensitivities not only threaten careers but can also destroy
self-confidence. This is what led her to develop a makeup line
that could contribute to the lives of women by aiding the health
of the skin.
Why
Iredale Mineral Cosmetics?
Jane
Iredale introduced her unique skin care makeup line in May of
1994. It was the first full makeup line on the market to offer
not just color enhancement but also benefits to the skin. The
products are based on micronized minerals and are made without
fillers and binders (such as talc and mineral oil) and without
chemical dyes or preservatives. As a result, the Iredale
products are carried by salons, spas and medical clinics
throughout the world.
Plastic
Surgeons were the first to recognize the benefits of the line
and were confident enough with it to use it on skin that had
just undergone laser resurfacing. It not only effectively and
safely covered the redness but also provided essential sun
protection. Jane Iredale herself underwent laser resurfacing and
demonstrated the extraordinary ability of her Amazing Base® to
conceal and provide aesthetic enhancement. Since that time, the
company has expanded the line to include products that keep it
at the leading edge of the makeup world. It still remains true
to its original concept of bringing women a makeup that enhances
the health of the skin.
From its
base as the leading mineral cosmetics company in North America,
Jane Iredale has expanded into over 35 countries, including the
United Kingdom, Europe, Australia, and the Far East.
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